Race in TV

Thanks to Marianne for this review of current issues of race and culture in TV media.

The article relates to society and culture concepts because it highlights cultural stereotypes and the power the media has to dictate what is put on television; people are highly influenced by what we see in the media. This also links to continuity and change because Australia has become a more multicultural country in the last 20 years, so we should therefore portray this image on TV. However, the media still perceives the Australian audience to be intolerant to other races and believes we would rather see white people on TV.

Major television networks are accused of TV racism as it is believed that there are few roles on commercial television for people from Australia’s ethnic mix. Soap operas such as ‘Packed to the Rafters’ and ‘Home and Away’ are being criticized for ‘Racial Tokenism’ as well as reality game shows and news/panel/chat shows which are being described as very anglo-centric. Multicultural Arts Australia also say that when there is racial diversity it usually depicts cultural stereotypes which is being labelled ‘Colour Blind Casting’. A lot of ethnic actors are portrayed as the villain, eg  Middle Eastern actors are portrayed as drug dealers and‘Wog criminals.’

 TV networks and advertisers argue that they are worried that white Australians will tune out if there is more ethnic mix in the media, despite 2009 census revealing that 44% of Australians are born overseas or have at least one foreign born parent. Hence, Australia would be more accepting of other cultures and more ethnic groups might watch shows if they were being represented on television. A professor of sociology also claims that media are worried that they may portray ethnic races in a way that people may deem as offensive and so they stick to the white, ‘mainstream model’.

Read the full article from The Vine.